Technomotive – a new word for a digital age

Tech – no – mo – tive (adjective)

  1. A response in a person to hype over quantities, subjective quality, parameters and perceived possibilites.
  2. Discarding or overriding other important factors in a debate or decision, due to [1]
  3. Examples:
    • Being an audiophile she bought the $5000 cable, blinded by her technomotive weakness.
    • Like any car salesman, they used technomotive language, reading out the 0-100kmph acceleration time, and power output of the engine.
    • The politician knew the 100mbps figure would be technomotive to journalists and tax-payers alike.
    • Technomotive descriptions held the audience’s attention
    • The entire domain of technomotive persuasion is largely unexplored
  4. Related forms:
    Technomotively (adverb)
    Technomotiveness, Technomotivity (noun)

The need for a new word

Pathos, Ethos and Logos were recognised in ancient Greek times. Back then there were no computers or technology as we perceive it, but there were quantities. It would have been useful, but not as important as the information age. Other traditional motivators of Pathos, Ethos and Logos contribute. The desire to brag to friends and family are obvious, but not a necessary underlying motivator. The key difference in these times, is the pace of change introduces a tangible factor of

The key difference in these times, is the pace of change introduces a tangible factor of obsolescence, and the environment of expectations and culture that arise. A person who considers technomotive factors, is not necessarily technomotively pursuaded, if they balance other considerations well. Although obsolescence is objectively real, this rarely justifies getting the best and paying a premium. (Although there are logical exceptions, such as Military and Space Science)

Technomotive persuasion been a common technique for over 100 years, but never had a name. It is a word which helps analyze persuasive writing, and arguments wherever quantities or qualities are expressed or experienced, but typically in a technology context. This new word provides a handle for analysis, and is the beggining of deeper research of the domain.

A work in progress

I identified the need for this word about 6 years ago, with several attempts to articulate and refine. I hope others will find it useful and contribute more ideas and research in this domain. I’ll continue to write more below, but hopefully the writing above is a sufficient and stable definition to move forward with.

Futher examples

Lots of examples can be found in marketing material and article headlines, here are some examples of Technomotive language (in quotes):

  •  “Experience mind-blowing, heart pumping, knee shaking PhysX and …” – Technomotive language, appeals to the desire to have the best possible gaming experience.
  • “Today is so yesterday” – Technomotive language, appealing to desire to have the latest technology
  • “Planning to overclock your shiny new Core i5 system? Kingston reckons it has the RAM you need.” – Technomotive language, appeals to the desire to have the latest and most powerful technology.
  • The skyscraper was made up of 4,000T of steel and concrete
  • The new dam holds 4000GL of water, enough to…

More on Ignoring Economics

A good example is building one’s own PC. People with the money will often splurge on the best of everything, followed by benchmarking, to feed their technomotive desire for performance. When economics is considered, this isn’t the best choice. Last years technology performs 20% less, but will cost 50-80% less. Economics is less of a consideration when someone is driven by technomotive desire.
In decisionmaking, in the case of building a PC, it might be for gaming. One might justify the additional cost for the better quality of gameplay (another technomotivation). Rather than considering that economics are unfavorable in a judgemental tone, one should rather reflect that technomotive desires have the biggest influence.

Ideas

Which may be used to update the core definition or the section [need for a new word]

  • “Accentuate quantities”
  • Informal word: “drooling”
  • Decouple from obsolescence – while not in the definition, it is in the detail. Obsolescence is related, but I suspect should be kept separate to clarify the definition of technomotive. The more existing terms are explored and used, the better Technomotive can be refined.
    • Technomotive – quanitities.
    • Obsolescence –
    • Nostalgia – One doesn’t think of an old computer in terms of Technomotive, we consider it obsolete, but it can have appeal by way of nostalgia.

Keywords

  • Persuasion
  • Horsepower
  • Kilowatt
  • Speed
  • Power

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